"Designs in Machine Embroidery is the leader in providing inspiration and information to the machine embroidery enthusiast. Editor Eileen Roche shares her wealth of embroidery and sewing experience in the popular project based magazine. Her talent, creativity and enthusiasm distinguish her from others in the industry and are the driving force behind the company's success. Regular contributors to the magazine include Nancy Zieman, Deborah Jones, Alba Fekete, Katherine Artines and more.
Eileen is also an innovator in her field-developing products in the embroidery industry that save time and money while enabling embroiderers to fulfill their creative passion for machine embroidery.
Whether you’re interested in embroidering quilts, wearables, home décor or crafts or you want to master an embroidery technique -- look to Designs in Machine Embroidery as your resource.
There’s something for every embroiderer at Designs in Machine Embroidery". - DIME
Introducing the Coffee & Tea Collection by Blue Hair Girl Whether you enjoy a spot of tea or a cup of Joe, this collection pays homage to the drinks that...
Become a more efficient embroiderer! "As a machine embroiderer I am always looking for easy solutions to many of life's embroidery challenges. That's why I designed the Embroidery Tool Kit."Everything...
Take the guesswork out of positioning left and right chest embroidery on Extra Large to XXXL shirts. With easy placement instructions printed on the BIG Embroiderer's Helper, industry standards are...
Embroiderer's Helper Help is here for design placement on placket shirts, tees and sweatshirts! Makes Design Placement Easy! The Embroiderer's Helper is an easy solution for positioning left and right...
Make your very own eyeglass case or evening bag with our brushed silver kiss clasp purse frame. This stylish Eyeglass Case is great for readers, sunglasses and it's a quick...
Farmhouse Collection Beach Enjoy a small-scale project that will improve your embroidery skills and reignite your creativity! Designer and Editor, Eileen Roche, has expanded the Farmhouse Collection to include the Beach Collection....
Enjoy a small-scale project that will improve your embroidery skills and reignite your creativity! Designer and Editor, Eileen Roche, has expanded the Farmhouse Collection to include the Lake House Collection....
Farmhouse Collection Sentiments Designer and Editor, Eileen Roche has taken a fresh new approach to quilting with Farmhouse Sentiments. Farmhouse Sentiments is a 20" x 38" printed panel with 10...
Eileen Roche’s Flower Box Quilt Learn Eileen’s Press, Mark & Place method for creating complex design layouts! Eileen Roche’s new 68-page full-color book is an invaluable educational resource for machine...